Importance of Branding Essay

Introduction Successfully building an appropriate brand for a company does more than merely provide an appealing design, picture and slogan for a consumer to view. It provides a value that which is necessary to obtain in order to stay competitive in most industries in modern day society. This is both valid in Business to Consumer (B2C) marketing and Business to Business (B2B) marketing. The approach and importance of successfully branding ones service or product both tangible and intangible through B2C and B2B are similar, but also do have key differences. In this report, we will discuss the advantages of building a strong brand name and image, risks, and some techniques. Relative Literature Brand pundits refer to our modern day society, (that which strategic branding is necessary otherwise one will be faced with a competitive disadvantage) also as a branding world (Sarin). This is due to there being more than 2.5 million registered trademarks in the United States alone (Sarin). With such heavy competition, it is vital that ones company does everything possible to differentiate themselves. Building a strong brand is a great method of doing so. Obtaining a recognizable brand backed with a positive brand image make purchaser’s decisions much easier. It allows an abundant amount of information to be provided to the customer or business representative before any form of research (Robert Vitale). As much as bundling information for purchaser’s to make easier decisions assists businesses increase their sales, it also prevents the consumer or business representative from purchasing the wrong good. Active marketers aim to succeed at two different points of a sale: 1- properly market their product/service to be initially bought, 2- have the person or company be satisfied with the value purchased (Robert Vitale). After the second point, it is likely that the company has just gained a repeat, loyal customer. If an individual/company finds a good/service that meets their criteria, why risk purchasing something else that may not deliver? With a recognizable brand, one can ensure that every time this purchaser seeks the same product/service, they will come right back. Value has been created from the product/service, recognized by the brand, therefore creating a positive brand image. Brand image further establishes a reputation and as long as that is positive then one can expect to notice sales to exponentially increase. Due to extra value added onto companies with an established brand name, there is extra cost. The value added for the purchaser generally encompasses the predictability of getting the same product or service (less risk) and familiarity, in other words, â€Å"the value of trust earned between the brand promise and the brand experience† (Maruca). One CEO of an electrical business producing copper wire reported that he preferred brand products because of consistency (Sari n). Consistency is important for him because the materials purchased are then used by his company to create iron rods that they strive to have quality behind. If they cannot trust the quality of their supplies then they cannot confidently produce their own good. It is too much of a hassle for companies to constantly search for new suppliers, once one is found, it saves an enormous amount of effort to become a repeat customer. A massive steal producer in India explained that he would rather pay the increased premium price for a brand product because the initial cost might be high, but operation costs and maintenance is lower since the brand products purchased come with customer care and instill a workflow stability (Sarin). Companies aiming to establish a positive brand image must provide great customer care. It is hard to build a good reputation, but it is easy to destroy it (Philip Kotler). Strategizing how to properly build a good image for ones company must be consistent. Throughout all avenues of the media a clear message of ones company must be illustrated. A proper division within a company should assemble to do so. Brand management â€Å"establishes a framework systematically managing the planning, development, implementation and evaluation of brand strategy† (Robert Vitale). Evaluation are key tools needed to ensure that the implemented strategy is actually going as planned. There are two ways of evaluating brand strategies. The first is a research-based evaluation. The aim of this approach is to put a financial value on the brand measured by customer’s behaviours and attitudes towards the brand itself. Components of the measurement are: awareness, knowledge, familiarity, relevance, satisfaction, and recommendation (Robert Vitale). Second approach is financially driven. This time brand valuation is used to approximate the value of the brand and it is based on subjective judgments of people within the organization in question. The earnings stream is estimated then divided by those attributable to the brand, to the fixed assets, and to other intangible assets. Next there’s an estimation of value for the brand in the market (Robert Vitale). These tools are so important because without checking up on ones brand image, it could possible take a turn down a path in the minds of the market in a direction the company does not want to go. It takes a long time to successfully establish a brand because it takes a long time to establish trust and confidence in the customer (Robert Vitale). Here B2C and B2B marketing differ. Because B2B business is simply so much larger then B2C, gaining a trustworthy relationship proves to be much more challenging (Robert Vitale). Customers in B2C interactions have less to risk while representatives of companies have to ensure that what they are purchasing is the standard of quality acceptable for their organization. If they fail it is not just a waste of money, they could face much more drastic consequences such as loosing contracts, dropping stocks, investors, or even the purchasing representatives job security. Of course the way that purchase decisions are handled vary around the world. For instance, in South American cultures, any kind of major purchasing decision takes extended periods of time to make (John Daniels). Before people even begin to discuss business the first establish a relationship. To them this builds trust that which is necessary for their way of life otherwise they cannot comfortably move onto negotiations. In B2C interactions however, one can notice that many purchases seem to occur more spontaneously (John Daniels). What this shows us is that is imperative to take into consideration cultural differences when marketing into different countries, constantly evaluate how the market perceives ones brand, but never have contradict the brand image, consistency is necessary or it will have no effect at all. Discussion I believe in terms of importance of brand names, there is a massive factor that which was barely discussed in any of my sources. Income is one the largest, if not the largest factor influencing buying behaviour. This would affect B2C business more, but it would still affect small to medium sized businesses. If they cannot afford the brand name products/services then they would get a lesser-known product/service. This is because value and quality are not synonyms for each other. Yes a brand adds value to a company, but that does not mean it adds quality to the product/service. Furthermore, I would even go as far as to disagree with large companies insisting to buy brand names. If anything they should have a well-experienced purchasing division whom can find suppliers whom can deliver the quality products/services needed and avoid the premium cost that which branded companies incur. Lastly, I also noticed throughout all the academic sources I read through for this thought paper, I couldn’t help but realize that there did not seem to be a large enough focus on the difference between B2C and B2B marketing. Minus the degree of speed it takes to win over a customers trust in B2C marketing, it appeared to myself that marketing in both avenues almost seemed to be the same. I need to disagree with this to some degree. Lastly I would have to disagree with the mentality I observed in all of the academic sources I went through in regards that branding is good for everyone. Based on different people I have met throughout my life, I am confident that there are people whom go out of their way NOT to purchase brand names (or at least big brand names). They believe that local business needs the money and that they should be supported since they are the businesses that bring true culture to the region. On these people, brand names have the inverse affect Suggestions for further Research I suggest that more research be carried out on the contrast of satisfaction levels of companies purchasing brand name products/services and ones who find other less known suppliers. Earlier in this paper we discussed was of evaluating the brand name, there must be another way of evaluating satisfaction of purchases in general and discovering this difference should bring light to how much brands actually matter for B2B marketing. In regards to B2C marketing, I completely agree that having a brand brings value to the company and helps attract and retain customers, but I do not believe that it is the same for B2B. Further research on the differences of B2B and B2C brand awareness would be great as well. While research the differences of B2B and B2C, plunging further into techniques of appealing to the portions of the market who actively seek alternate companies to purchase from who do not have a big brand name. Through this research companies would be able to more accurately direct marketing efforts towards the audience where it matters most, and the best result demonstrated in a favourable Return on Investment (ROI). Conclusion Corporate branding is necessary for any most companies to compete in their industry. In the B2C avenues (minus those who actively look for lesser known names to purchase from) branding is very successful. In regards to B2B avenues of business, many professionals believe that purchasing brand name products/services is still the best option though I am not convinced. Until further research is done comparing general satisfaction levels between brand name purchases and lesser-known product/service purchases on a mass scale of small to large sized companies, I will remain under the impression that B2B branding is not ALWAYS the best way. Of course there are frequent times that brand name companies deliver great value (that is how they usually form their great brand image), but I cannot believe that the â€Å"brand name world† that which we live in is the way of the future just yet. Bibliography John Daniels, L. R. International Business Environments and Operations. Pearson. Maruca, R. F. The Way We Work An Encyclopedia of Business Culture. Philip Kotler, W. P. B2B Brand Management. Springer. Robert Vitale, J. G. Business to Busines Marketing Analysis and Practice. Pearson. Sarin, S. Strategic Brand Management for B2B Markets A Road Map for Organizational Transformation. Response Business Books from SAGE.

Brand Sense/Marketing: McDonald’s Hamburgers Essay

Figure 1 This figure illustrates how McDonald’s hamburger is presented to the public. The picture looks so appealing enough to make people crave to taste how it is like when combining the fresh and nutritious ingredients together. The picture alone tells that the food is very delicious by its look, that it produces enchanting smell; and when a person touches it, its soft and thick bread would be enough to satisfy his craving. Analyzing the ads in view of the senses presented in the diagram gives the brand manager the criteria in assessing how effective the ads is in arousing the interest and craving of the people towards the product. In the same way, this also guides him/her to determine a particular sensory activity he would employ in a particular product. Figure 2 Using the twelve components in the ‘Smash your Brand’ philosophy of Martin Lindstrom, McDonald’s hamburgers communicate the true personality of the company. This principle applies the idea of uniqueness that makes the product relevant to its customers. This uniqueness is applied in various components as discussed by Lindstrom. The M shape icon and the McDonald’s mascot that represent it appear so customer friendly while the combination of yellow and white and a little red gives relaxing mood. Actually the name McDonald is an American folksong that creates an image as ‘plain folk. ’ In my opinion, McDonald’s will survive smashing because it communicates goodwill and friendly customer service in many aspects of services. ‘Smash your Brand’ as another device through which a marketing scheme is being conceptualized, is holistic in approach. For a marketing plan, using this approach is quite mind-numbing and tedious because in the first place this particular approach is done by the organization as a whole to impose a change in the company. Once the initiative is from the upper level, marketing department will also follow and will create a plan based on the set corporate goals. Perhaps, what could be done is basically orchestrating what the company is and what the company does. This is what it means by â€Å"communicating a heart. † Thus, this diagram will become effective only when the company has the message and identity to tell the public. Figure 3 McDonald’s hamburger is authentic because of its drive to perfect its product by making it real in terms of quality represented by the product’s color, simplicity of the images, richness in ingredients, and values explained in text (McDonald’s). Perhaps this authenticity testing is utilized or suggested by Lindstrom because it aims to measure the impact of the ads to the intended audience. As an emotional testing, its authenticity will help to enhance the customers’ motivation to patronage the product. The device is helpful I guess in order to strengthen the impact of the advertisement. Figure 4 To realize that a product meets another level of customer’s satisfaction is a good indication that the ad as well as the product is really tempting and alluring. In case of McDonald’s hamburgers as shown in an internet ad, the food is really tempting by its look; however, it becomes more enticing because the nutrition content will satisfy ‘my’ body. The level of understanding regarding the benefit of the product will heighten the interest of the person to buy the product. The emotional profile therefore provides another avenue in the advertisement that will make it more effective and convincing. Application Lindstrom provides novel idea in making marketing truly relevant to the needs of the people. These diagrams and models are useful therefore in conceptualizing and figuring out marketing strategies and action that will be appealing enough to cultivate interest to a lot of people amidst many competitions. What brand managers understand is that marketing does not rely solely on advertisement. It involves concerted actions and effort that aim to promote and to sell the product. The primary end of the effort is to increase the sales. Lindstrom conceptualized those models, which for him will facilitate the planning stage of the brand managers. However, the models require a lot of work analysis and sometimes limit the creativity because it tends to bind the strategies on the models. What most marketing managers or brand managers are doing is looking through some ways that will make their product unique from the rest; they do not limit any possibility. Regarding this, it is important to realize that branding is different from marketing. Branding is â€Å"about performance†¦ is a tool for delivering your business objectives: a means to an end, not an end in itself† (Barlow & Stewart, p. 17). It is therefore aims to bring the customer close to the product and not the product to the customer; the latter is the marketing job. Branding and marketing require two different courses of actions. Secondly, the brand manager must conceptualize what could provide solution to the customers’ needs and problems. That is the key towards identifying effective branding strategies. The best way to do this is conducting researches that will identify those needs. The brand must in the first place dwell within the hearts and minds of the clients. Third, after the courses of action have been finalized, use Lindstrom’s models to analyze the weaknesses and strengths of the strategies. With this suggestion, planning will become systematic and that Lindstrom will become useful. Reference Barlow, J. & Stewart, P. (2004). Branded Customer Service. USA: Berrett-Koehler Publishers. Lindstrom, M. (2005). Brand Sense: How to Build Powerful Brands through Touch, Smell, Sight & Sound. USA: Kogan Page Publishers. McDonald’s. http://cep. mcdonalds. com/qualityfood/.

The Communist Victory in the Vietnam War

| History | | The SHS History Co. Shahriar Syed | [The Vietnam War]| Describe why the factors which allowed the North Vietnamese Communist to win a war against a far wealthier, technologically superior power of the US. | ContentsPage No. Background2 Introduction2 Logistical Issues3 Causality Tolerance4 Economic Consequences5 Strategy & Tactics5 Communist Strategy5 Guerrilla Tactics6 American Strategy6 Tactical Response7 Vietnamese Terrain Advantages8 Leadership8 Bibliography9 Books9 Video9 Website9Background The Vietnam War is classed under Cold-War military conflict due to the political cause for the war. The conflict was fought between North Vietnam, reinforced by the communist allies and South Vietnam, supported by the US and some anti-communist countries. The military conflict mainly occurred in Vietnam, Laos and Cambodia from the 1st of November 1955 to the fall of Saigon on the 30th April 1975. Figure 1 shows the countries on opposing sides of the war Anti-Communists forces| Co mmunists| South Vietnam * United States * South Korea * Australia * Philippines * New Zealand * Thailand * Khmer Republic * Kingdom of Laos * Spain * Taiwan| * North Vietnam * Vietnam * Khmer Rouge * Pathet Lao * Soviet Union * China * North Korea * Czechoslovakia * Cuba * Bulgaria| The U. S. government justified their involvement in the war as a way to prevent the spread of communism to South Vietnam. The North Vietnamese government viewed the conflict as taking what is theirs from the French, later backed by the U.S and South Vietnam itself. Introduction Despite the far wealthier and far more superior powers of the U. S. North Vietnam managed to capture South Vietnam, Cambodia and Laos, meaning a decisive victory. In this report the factors that lead North Vietnam to victory will be describing each factor in detail. Logistical Issues During the Vietnam War there was a great imbalance of the logistical problems on opposing sides. The American forces were facing difficulties with su pporting combat forces.Not only did they need to support American soldiers but also the military forces of South Vietnam, Republic of Korea, Thailand, Australia and other allied countries. The U. S had over 16,000 km of supply lines that was quite ineffective; it was costing over 200 billion U. S dollars to maintain this supply of food, water and weaponry*. This massive amount of war cost were only realised around the closing of the war. This in addition with the mounting U. S causalities and the fact that victory remained elusive, the American opinion moved from approval to dissatisfaction with the War.The Communist forces however, had little to no worry about logistics, many portions of their supplies originated from themselves or from China. The supply routes were shorter and much more organized. The support made by the Chinese railway network in the Chinese provinces bordering North Vietnam was also a vital importance in importing war material. The American did not strike this n etwork for fear of Chinese intervention, however approximately 320,000 Chinese soldiers served the communist forces in repairing and upgrading miles of track, bridges, tunnels and stations.This made the supply chains cheaper and more effective, creating a major factor that lead to the decisive victory of communist forces. Figure 2 shows the U. S defence expenditure during the Vietnam War Figure 2 shows the U. S defence expenditure during the Vietnam War Causality Tolerance A key factor that leads to the communist takeover of South Vietnam was the numbers of causalities that they were willing to accept. The tolerance showed by the communists was comparably better than the anti-communists, in particular the U.S. The North Vietnamese ideology was very well summed up by a quote by North Vietnamese icon, Ho Chi Minh: â€Å"You can kill ten of my men for everyone I kill of yours, but even at those odds, you will lose and I will win† That quote was upheld by the North Vietnamese for ces, which is proved by the statistics: * 50,000-182,000 civilian dead * 533,000-1489,000 military dead * 600,000 missing This class of ideology was firstly supported by the anti-communists, in particular the U. S, with the quote by the President John F.Kennedy in 1961: â€Å"Let every nation know, whether, it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival of liberty† The U. S. did support this quote highly during the early years of the war but as the time passed many and protests by the public for bringing all the soldiers to home the anti-Communist soon dealt with the fact that it would be cheaper to grant Vietnam independence; the opposite of which the North Vietnamese were doing. Figure 3 (left) shows the American deaths by yearFigure 4 (above) shows the number of deaths recorded by service branch Economic Consequences The Vietnam War had several effects on the U. S. economy, which soon lead to them withdrawing their forces from Vietnam. The requirements of the war effort strained the nation’s production capabilities, which then lead to an imbalance of different sectors within the economy. Factories that produced consumer goods were being used to make war material, which caused controversy over the government’s handling of funding. Additionally the massive amount of defence expenditure was causing several problems within the American economy.The funds were going overseas, causing an imbalance in loan payment and a weak American Dollar, since no funds were returning to the country. Also, military expenditure, joined with domestic social spending created a deficit which fuelled inflation. Anti-war sentiments and dissatisfaction with the U. S government then started to eat into consumer confidence, interests rates rose restricting capital for businesses and consumers. These consequences then lead to an economic meltdown and then th e withdrawal of troops from Vietnam.Strategy & Tactics Communist Strategy The tactics used by the communist and the anti-communists were in different but as time went on tactics used by the belligerents became more of an action reaction style of warfare. The North Vietnamese had firstly made a clear and precise plan on the war and stuck to that plan as said before, deciding on a war of attrition, realising that they couldn’t defeat the U. S which was smart considering it was the world’s superpower at the time. The North Vietnamese decided that they would continue to fight the U.S, planning to make the war as long, bloody and expensive for the Americans, in order to turn the American public opinion of the war against its involvement in Vietnam. This strategy was not too absurd, since it was proven successful against the French during the Indochina war (1950-54). General Vo Nguyen Giap, a principal commander during the war, was a key figure during the formation of North Vietnamese strategy developed a three-phase view into how the war will undergo: 1. Guerrilla bands would be formed and trained, and would establish bases. They would also begin infiltration, creating links with the South Vietnamese peasants.This phase of the Giap’s strategy was proven successful as throughout the 1960s, the majority of fighting was done by the South Vietnamese communists. 2. Ambush and assassination would be used to challenge the ARVN (Army of the Republic of Vietnam, also known as the South Vietnamese Army) 3. Conventional warfare would then be partaken by the North Vietnamese army. Giap’s war of attrition was conducted very well providing flexibility and concealment. Most operation’s done by the night they would move troops and supplies, lay mines, set booby traps and arrange ambushes; this became very crucial towards the end of the war.Guerrilla Tactics Guerrilla tactics were used greatly during the war. Guerrilla tactics or guerrilla warfare uses military tactics by a small number of soldier or armed civilians. The North Vietnamese used a tactic known as ‘hit and run’ which involves ambushes with mines and bobby traps to surprise or hinder the Americans, then the aim was to inflict as many casualties as possible by overwhelming them for a short period of time and then withdraw before the Americans or the South Vietnamese could counter attack with artillery support of an air strike.This tactic was used on more supplies than actually men since the Communists Another strategy used by the Vietnamese was known ‘shoot and scoot’, involving attacking a American or South Vietnamese base with mortars or artillery, normally at night, before they could return fire. An hour later, another attack would be made from a different location. This tactic was aimed to draw guards out of the base into an ambush or they’re would be more guards on patrol so they could simply shoot them down with the use of sn ipers, this however was very rare since sniper training was limited to a few guerrilla groups.Figure 5 shows a Punji stick exhibit form the National Museum of the Marine Corps. This pit would usually be covered in natural undergrowth Figure 5 shows a Punji stick exhibit form the National Museum of the Marine Corps. This pit would usually be covered in natural undergrowth The North Vietnamese used booby traps extensively throughout the Vietnam War and very effectively. Not only did the booby traps maim and kill many Americans but psychological reports showed that that they never felt safe.Bobby traps involved not only explosive, like mines and grenade triggering bobby traps, but also non-explosive traps like the deep pits, projectiles, crossbows, spiked mud balls all being triggered by a trip wire. The most famous of the non-explosive traps is known as Punji sticks where fire hardened bamboo stakes were smeared with excrement in a pit so that if the American soldier survived the fall onto the spike that they may die from blood poisoning. American StrategyThe American strategy throughout the Vietnam War was also a war of attrition; however they simply intended to use their vast amount of resources and overwhelming firepower, to make the war too costly for the communist allies to continue fighting. This ideology may have been similar but Ho Chi Minh, leader of PAVN (People’s Army of Vietnam), rightly predicted that the lack of political will would lead the American’s to withdraw from a long and bloody war. Their discipline and morale was not strong enough to sustain them throughout the war.The American forces were also made a grave mistake by measuring their successes in the number of bombing raids they carried out and the body count of Vietnamese communists dead – they believed that there was a crossover point which represented the rate at which the PAVN could be killed, faster than they were being replenished. What they didn’t realis e was most causalities that were dealt were civilians rather than soldiers. There initial strategy was flawed so their basis of their tactics would be useless. Another mistake that the U. S attempted was the ‘Hearts and Minds’ program.Which provided aid of the destroyed villages in wore torn areas, and attempted to gain the support of South Vietnamese people. Despite the obvious destruction caused by the bombs they dropped which resulted in high civilian casualties, the US government still saw the program as necessary. This money could have been used in more effective ways to help them win the war. Tactical Response In response to guerrilla warfare used by the communists the Americans used only one main counter guerrilla tactics which adopted tactics that would kill as many of the enemy as possible with minimum risk to their forces.Search and destroy missions became a crucial US and ARVN tactic. These involved armoured carriers to move through potential enemy hot spots in search of as many enemy bases as possible. Tanks or soldiers were flown in by helicopters and then quickly flown out before any ambushes can take place. This aimed to locate, occupy and destroy as many of the enemy as possible, either in a fire fight using hand held firearms or calling in an airstrike. This tactic had only one major flaw that was the helicopter. Figure 6 shows a CH 47 Chinooks used to delivery of supplies Figure 6 shows CH 47 Chinooks used to delivery of supplies The CH 47 Chinooks was used for troops transport and moving heavy equipment and was the singularly most important tactical weapon the anti-communist used. This technology did allow the tactic search and destroy much easier with air cavalry but the major problem with the tactic was that US and ARVN troops never spent long in the country side meaning that it would always remain under communist control. Vietnamese Terrain Advantages When fighting the Vietnamese had a crucial advantage that they were able to use the terrain in their favour.Forces in America were not fully equipped and trained for the techniques needed for military units to survive and fight in jungle terrain. The forces were to be trained for the limited lines of sight and arcs of fire, logistical training due to know roads for vehicles and the inherent tropical diseases that have to be prevented or treated by medical service. Most men did not go through this training causing the US forces to struggle. The Vietnamese however underwent this training due to the close proximity of jungle and the large likely hood that they would need to fight in the jungle in order to protect their country.The terrain also made guerrilla warfare easier for the North Vietnamese due to dense vegetation. Leadership Leadership by opposing sides by the war were very different and was a great advantage by the North Vietnamese, this was due to the number of allies on the anti-communist. America, South Vietnam, South Korea, Australia as well as o ther countries all had a say in which the war should be carried. The Vietnamese though had a very systematic and organized view of leadership. At the head of the PAVN was Ho Chi Minh both the president and prime minister and below him was trusted generals, commanders etc. these people were the key figures of the war even though the Soviet Union and China was involved). This made this allowed the message of the war for them to become clear on the communist Vietnamese side. It also had very little room for argument since each and every general and leader had a common interest. The anti-communist side was facing numerous problems as many countries did not want to lose men but the US were at first willing to lose men in order to contain communism and the quote made by John F. Kennedy summarises there oint of view (refer to page 4). All in all, the anti-communist were not agreeing on points for the war which made progress very difficult. Bibliography Books Moore, Harold G. , 1922-We were soldiers once -and young : Ia Drang, the battle that changed the war in VietnamMOORE, H. G. , & GALLOWAY, J. L. (1992). We were soldiers once -and young: Ia Drang, the battle that changed the war in Vietnam. New York, Random House. Video JohnSmithTheSecond (2009)  YouTube – First Kill – Vietnam War Documentary 1/8. [online] Available at: http://www. youtube. om/watch? v=ldzld4myS6w [Accessed: 18 Oct 2012]. JohnSmithTheSecond (2009)  YouTube – First Kill – Vietnam War Documentary 2/8. [online] Available at: http://www. youtube. com/watch? v=gwhGzOEtReQ&feature=relmfu [Accessed: 18 Oct 2012]. JohnSmithTheSecond (2009)  YouTube – First Kill – Vietnam War Documentary 3/8. [online] Available at: http://www. youtube. com/watch? v=ripjd0FbEJo&feature=relmfu [Accessed: 18 Oct 2012]. JohnSmithTheSecond (2009)  YouTube – First Kill – Vietnam War Documentary 4/8. [online] Available at: http://www. youtube. com/watch? =0K5vz5UXobs &feature=relmfu [Accessed: 18 Oct 2012]. Website Awm. gov. au (1962)  Vietnam War 1962–75 | Australian War Memorial. [online] Available at: http://www. awm. gov. au/atwar/vietnam. asp [Accessed: 18 Oct 2012]. En. wikipedia. org (1955)  Vietnam War – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Vietnam_War [Accessed: 18 Oct 2012]. En. wikipedia. org (2007)  Jungle warfare – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Jungle_warfare [Accessed: 18 Oct 2012]. En. ikipedia. org (1946)  Ho Chi Minh – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Ho_Chi_Minh [Accessed: 18 Oct 2012]. En. wikipedia. org (1987)  Guerrilla warfare – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Guerrilla_warfare [Accessed: 18 Oct 2012]. En. wikipedia. org (1971)  Strategy and tactics of guerrilla warfare – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Strategy_and_tactics_of_guerrilla_warfare [Accessed: 18 Oct 2012].Encyclopedia2. thefreedictionary. com (1869)  Guerrilla tactics definition of Guerrilla tactics in the Free Online Encyclopedia.. [online] Available at: http://encyclopedia2. thefreedictionary. com/Guerrilla+tactics [Accessed: 18 Oct 2012]. History. com (1960)  Vietnam War — History. com Articles, Video, Pictures and Facts. [online] Available at: http://www. history. com/topics/vietnam-war [Accessed: 18 Oct 2012]. Pbs. org (1996)  Battlefield:Vietnam | Guerrilla Tactics. [online] Available at: http://www. pbs. org/battlefieldvietnam/guerrilla/index. tml [Accessed: 18 Oct 2012]. Rosenberg, J. (1967)  Vietnam War – A History of the Vietnam War. [online] Available at: http://history1900s. about. com/od/vietnamwar/a/vietnamwar. htm [Accessed: 18 Oct 2012]. Time. com (1998)  Ho Chi Minh – TIME. [online] Available at: http://www. time. com/time/magazine/article/0,9171,988162,00. html [Accessed: 18 Oct 2012]. Vietnam-war. commemoration. gov. au (1962)  Australia and the Vietnam War. [online] Available at: http://vietnam-war. commemoration. gov. au/ [Accessed: 18 Oct 2012].

Sexual Harassment in Law Enforcement Research Paper

Sexual Harassment in Law Enforcement - Research Paper Example eneral overview of the situation; analysis of existent barriers to female recruitment, employment and advancement in the field; the dynamics of sexual harassment in the field; and, the impacts that sexual harassment has on the health of officers subject to it. In June 2006 Scott Bushway (Deputy Chief of Police, Walpole, Massachusetts) presented an overview of the situation in the Police Department Disciplinary Bulletin. He characterized the gender-based issues confronting women in policing as threefold: â€Å"gender discrimination, sexual harassment, and the negative attitudes of fellow officers.† He also opined that â€Å"the latter is probably most significant.† (Bushway, 2006, p. 1) He identified fear of sexual harassment as the principle recruiting problem for departments hoping to increase the proportion of female officers on their force. To counteract this he insists that more than lip-service must be paid to the issue and that annual distribution of sexual harassment policies is inadequate. He advocates an increased emphasis on sexual harassment during officer training. He also advocates regularly scheduled harassment interviews for male and female employees that â€Å"should be conducted by the command staff and should be documented and acknowledged by the employee.† He also writes that these interviews should include direct questions about being the victim of sexual harassment and/or a perpetrator of sexual harassment. These are important, he argues, because sexual harassment, like sexual assault, is under reported because victims are embarrassed or lack confidence in the system in the system. (Bushway, 2006, p. 2) He also argues that a sexual harassment policy must be formulated and widely circulated. The policy must make plain that sexual harassment is an offense even if it is restricted to demeaning comments: Assault is sexual harassment but so are many other behaviors that male officers may perceive as minimal, such as dirty jokes or pinup posters.

See the attachments>> Essay Example | Topics and Well Written Essays - 250 words

Why a Global Language - Essay Example There are several languages that are predominant in other areas such as English.   More people around the world are speaking English.   Some of the most powerful countries in the world speak English such as the United States and Great Britain and some people believe that it is because English does not have a masculine or feminine tense.   Instead, it is neutral and several have thought that it would become the language used by the world.   There are also arguments about the amount of comprehensive grammar used in English that people may find it simpler to learn than others. Some may contribute this to the way that English has derived its vocabulary from other languages so it is in some ways familiar to others who speak different languages.   However, highly intelligent people all around the world still speak other languages and Latin is still considered one that is classic, beautiful, and scholarly.   A language is generally more powerful because its people are more power ful and much of this comes from a country’s military.   However, the country must be economically powerful as well. With the growth of global business, an international language is supported.   Through the use of different technologies, advertising, marketing and the media, it is easier to disperse a language to different parts of the world.

Probation, Pardons and Parole Essay Example | Topics and Well Written Essays - 1000 words

Probation, Pardons and Parole - Essay Example The officer will gather information about the criminal from the criminal’s family, victims and any other relevant individuals. ‘Normally the PSI report contains; prior criminal convictions and juvenile adjudications, description of the offense, the defendants vocational background and work history, defendants marital status, financial status, length of residence in the community, educational background and other pertinent data, medical history, substance abuse history, and psychological or psychiatric history, harm suffered by any victim, victims impact statement, defendants statement, applicable sentencing guidelines, evaluation of the defendants probable adjustment in the community based upon factual information in the report, sentencing recommendations including any consecutive sentencing requirements’. (THE PRE-SENTENCE INVESTIGATION REPORT (PSI) KNOW YOUR RIGHTS) This paper focuses on the basic purposes of a PSI report, Supreme Court ruling with respect to th e confidentiality of a presentence report, sentencing guidelines and mandatory sentences which affect presentence investigations, Sources of information contained in the presentence report etc. Besides being instrumental in determining his federal prison sentence, the PSI is vitally important with respect to Bureau of Prisons’ (BOP) federal prison designation, security level, custody level, restitution issues, work assignments, bunk assignments, furlough eligibility, transfers, community custody placement, inmate quality of life enhancements, admission into the 500-Hour Residential Drug Abuse Program and how the inmate is treated in prison by both the guards and inmates. (Pre-Sentence Investigation Report (PSI)—Examples of What’s In It) The main purpose of a PSI report is to aid the judge in determining the sentence. The criminal background of the person is important in determining the

Has the UK government engaged in the politics of panic over counter Essay

Has the UK government engaged in the politics of panic over counter terrorism If so, how has this affected its counter terrorism policy - Essay Example Even though the Irish republican army was suppressed by the UK government, its repercussions are now started to develop. Moreover the government is also faced with a challenging task to tackle the rising Islamic terrorists. The armed forces of UK have gained valuable experience and expertise in counterterrorism activities through three decades of fighting the Irish republican army. This involvement was quite surprising because the understandable preoccupation with terrorists in Northern Ireland diverted the attention of British intelligence agencies from international terrorism. Before the bombing of the Pan Am flight over Lockerby, the British agencies were only engaged in dealing with the Irish nationalist. But after the indictment of two Libyan nationals, the agencies reach and scope has drastically widened. During the mid 1990’s, the UK intelligence agencies and the police were quite sure that their land was used as a base by individuals and groups for promoting, funding, and planning terrorism. However these individuals were not found by the agencies as a threat to UK. Therefore they were left to continue their activities. This policy caused wide spread anger among many foreign governments including allies of the UK government. By giving low priority to international terrorism, the British authorities did not fully understand the threat from Al Qaeda. The failure of the British intelligence agencies including that of other western agencies led to the 9/11 attacks on US soil. The Al Qaeda with its deadly networks has caused headaches for the UK authorities in recent years. The threat from AL Qaeda has increased because of the participation of UK in Afghanistan and Iraq. The UK intelligence agencies have also played a major role in destabilizing the networks of the terror organiz ation as well as blocking its funding. The counter terrorism policy